Your Next Big Idea
You might think you don’t have a creative bone in your body. But you’d be wrong. Most of us come up with novel ideas at one time or another. They may be big or small, good or bad, doable or not so doable. If you have to solve an unusual problem or fill an unexpected and urgent need, you’ll likely come up with something that will do the trick. That’s what humans are built to do.
But what about game-changing ideas? What about ideas that improve your life or the lives of others? What about truly original, outside-the-box ones that only you or your team could have conjured up? That’s where Your Next Big Idea by Samuel Sanders comes in.
Sanders takes you through the idea generation process from fleeting thought to concrete product, service or system. He also provides exercises to train your brain so that you not only get faster and better at generating ideas but also come up with innovative ones that are useful, feasible, and in the case of business, marketable.
