Work-life balance. What a lovely thing to say. Do half the people who preach it actually practice it? For people who think about it, your stereotypical workaholic, is it even possible?

Tamara Loehr, globally known wellness entrepreneur and author, boldly challenges the work-life balance philosophy in her upcoming book titled Balance is B.S: How to Have a Work. Life. Blend (Wiley). 

The handbook Balance is B.S. is designed to change the mindsets of women in the U.S. who are the primary breadwinners of their households. Upholding the idea that the work-life balance is not easily attainable, Loehr has figured out a new solution after more than 20 years as a global entrepreneur.  She outlines how to ditch expectations, uphold one’s values and embrace a work-life blend.

In the U.S., and in Australia, where Loehr is based, a growing number of households are now helmed by breadwinning women. Gender diversity has proven to foster positive impacts for businesses, and is seemingly a win-win: great for the economy, and great for ambitious women.

However, Loehr believes this trend is giving rise to a problem that’s hard to talk about across working households: women are working more outside the home, but they’re not really working less inside the home. 

Says Loehr, “My new book calls the ‘B.S.’ on ‘balance’ and presents a different way, giving women permission to blend their work and personal lives together without getting burned out. Women are increasing their expectations in their careers, but are not adjusting their expectations around their partners, parenting and personal lives.” 

She continues, “Everyone is in pursuit of the elusive ‘work-life balance’ and is feeling guilty because it is simply impossible to get there.  With my new book, I’m offering a different path for women to get out of this endless cycle.”

Inclusive to all working women regardless of career trajectory or level of earning, Balance is B.S. focuses on a unique self, work and personal blend in what Loehr calls “A Workbook for Rising Women.” The title is broken down into three segments outlining how career-driven females can eliminate outdated expectations and gender roles in their work and personal lives.

Highlighted topics in each section include tips on focusing on the Self, Work and Personal areas of your life.  The Self section is divided in assistance on filling up your soul and breaking your bubble. 

In the Work section, you can choose your own adventure, learn more on the work-life blend, practice coping with pressure and read on making financial promises. Finally, in the Personal section, you can learn how to juggle a variety of issues including expectations, agreements, parent guilt, family dynamics, foster friends and why blending matters.

Each chapter is supported by practical exercises that readers can complete to identify their values, align their energies with what matters to them most, set expectations with key people in their lives and map out the lives that they actually want. 

Balance is B.S. will be available to purchase March 26.


Tamara Loehr is an Australian native, wife, and mother of two, who started her first business at the age of 19 after graduating college with a Bachelor of Visual Arts. Her “sweat equity’ model led her to winning a range of global awards. In 2018, she served as president of the Queensland Chapter of The Entrepreneurs’ Organization and is now a member in the Young Entrepreneurs’ Organization.Loehr has also delved into the world of investment with a current focus on her online beauty-disrupter “Dollar Beauty Tribe,” designed to promote cruelty-free, vegan indie brands. Loehr has become globally known as a leading wellness entrepreneur.