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Women & Business

Video: Missed It? Live Interview with Ann Arnof Fishman and Marketing to Millennial Women

in Non-Fiction by

Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)–those born between 1982 and 2000–is redefining the image of the American woman, whether they’re employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power, their effect on the economy is unprecedented. So, how can corporate America connect with, understand, and communicate with these 40-million-strong powerhouses? This first-ever illuminating guide unlocks the secrets, values, attitudes, and lifestyles of the millennial woman and offers a clear strategy on how to manage, market, and bond with them. This book is your opportunity to get to know them. Meet the Author ANN…

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Video: Missed It? Interview with Kate White—New York Times bestselling author share her secrets on BookTrib

in Potpourri by

Kate White—New York Times bestselling author, former editor in chief of Cosmopolitan, and frequent speaker on success and leadership—shares her secrets in this witty, straight-talking new career guide for women. I Shouldn’t Be Telling You This gives you all the secrets you need to become a success, go even bigger with it, and savor every second. It is jam-packed with insider strategies, interviews with women at the top of their game, and advice from Kate’s own career running five major magazines. She shows women how to: Land a Job You’re Passionate About for the Money You Want Use “Bitch Envy” to Your Advantage Radiate Confidence and Get Buzzed About Dazzle in Your New Position—and Not Succumb to Sudden Promotion Syndrome Unlock Your Inner…

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