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National Geographic Books

‘Life is Good’ Book Wants You to Enjoy the Ride

in Non-Fiction by

It may be the quintessential American success story. But for entrepreneurs, clothing manufacturers and authors Bert and John Jacobs, their business plan, their brand and their very lifestyle boils down to three simple words: Life is Good. With those three words, the Jacobs brothers stumbled upon not just success and a $100 million clothing company—they found the principle that governs their lives. And, they say, if you let this kind of optimism govern yours, you can live a life of better health, resilience and fun. Life is Good, The Book: How to Live with Purpose and Enjoy the Ride (National Geographic Books, September 2015) is not simply the story of how the Jacobs brothers turned $78 and a used minivan…

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