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Marketing

Writers and Celebrity: Why Everyone Is a Genius

in Pop Culture by

Whenever an author publishes a book, perhaps the best form of publicity is a profile written in a national magazine that is devoured by avid readers. I read one of these profiles the other day and was struck by the fact that the journalist who wrote the piece positioned the writer to come off like some kind of off-beat genius. Indeed, during the interviewing process, the word “genius” was used to describe this writer, who, I must say, seemed very comfortable with the title. It was yet another one of those situations where a writer is being made into a celebrity and, I’ve said this before, book publishing and its most well-known authors more and more resemble the creatures of Hollywood. In…

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Brand Yourself Like a Kardashian!: A BookTrib Q&A with Branding Strategist Rina Plapler

in Non-Fiction by

The Kardashian family has made a fortune branding themselves through social media.  Regardless of how you feel about this family, their self-promotion techniques have been so effective that the name “Kardashian” is synonymous with a number of products, most recently Calvin Klein, but if anyone were to ask what exactly they are famous for— before having a successful reality show— most would draw a blank. Essentially, the Kardashains have become “famous for being famous” in such a way that the name speaks for itself; to be blunt, there is no brand associated with the Kardashains— they are the brand. It’s not just speculation, either.  Look around, there’s a host of information on the Kardashians as a brand written everywhere from…

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DIY MFA Radio Episode 139: Be the Gateway — Interview with Dan Blank

in Podcasts by

This week, Gabriela Pereira interviews marketing mentor Dan Blank about his nonfiction debut, BE THE GATEWAY. In this book, Dan offers a fresh approach to marketing for writers, focusing not on hollow metrics or arbitrary numbers, but on forging genuine connections with their readers. Listen in to learn how to make similar mindset shift in looking at your own platform, so you can focus on what really matters for your author career. ABOUT DIY MFA Here’s a secret no one ever tells you. The typical MFA (Master of Fine Arts) boils down to one simple formula: Writing + Reading + Community = MFA This means that to create a do-it-yourself version of the MFA, all you need to do is: write…

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Engaging Millennials: Getting America’s Fastest-Growing Workforce Invested, Retained and Performing to Their Full Potential

in Non-Fiction by

You know who they are. Those unengaged employees who simply show up, do their jobs and then go home, not giving their work a second thought. However, also fairly obvious are fully engaged employees—those who are clearly passionate about what they do, why they do it and, particularly notably, the impact their work is having on the world around them. Unfortunately, high employee engagement among Millennials—the largest workforce in the U.S.—is proving to be the exception and not the norm. A recent Gallup poll of more than one million participants revealed that less than one-third of Millennials—only 29 percent—are engaged in their jobs. The data also underscores the critical difference employee engagement makes, considering that business units in the top…

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DIY MFA Radio Episode 109: Build Buzz Around Your Book – Interview with M.J. Rose

in Fiction by

This episode begins our collaboration with DIY MFA Radio, a podcast for readers and writers. In this episode, Gabriela Pereira talks with bestselling author M.J. Rose about how to build buzz around your book. Rose shares her insights about book promotion and the best time to bring in an expert to market your book. She also speaks to the etiquette involved with approaching other authors on social media, and reveals the best thing writers can do to market their own books. For more detailed show notes, visit DIYMFA.com/109.  

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