Writers, Ink Podcast: The importance of character with Richard Kirshenbaum

BookTrib is proud to present to our readers the Writers, Ink podcast, a show about the business of writing.

J.K. Rowling was nearly homeless when she wrote the first Harry Potter book. Stephen King penned Carrie on a small desk wedged between a washer and dryer. James Patterson worked in advertising and famously wrote the Toys “R” Us theme song long before becoming an author.

Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript in to your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business — editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins.

This Week’s Episode

Join hosts J.D. Barker, Christine Daigle, Jena Brown, and Kevin Tumlinson as they discuss the week’s entertainment news, including stories about Shein, Sourcebooks, and Anthropic. Then, stick around for a chat with Richard Kirshenbaum!

Richard Kirshenbaum is CEO of NSG/SWAT, a high-profile boutique branding agency. He has lectured at Harvard Business School, appeared on 20/20, was named to Crain’s New York Business‘s “40 under 40” list, and has been inducted into the Advertising Hall of Fame. He is the author of Under the Radar, Closing the Deal, Madboy, andIsn’t That Rich? and the New York Observer’s“Isn’t That Rich?” column. He lives in New York City with his wife and three children.