You’d think that either receiving death threats while trying to open a limousine company or battling a form of cancer with an 8 percent survival rate would top the list for most people of their most difficult life challenge.
Not in the case of Ron Coury, whose inspiring memoir Tenacity (Our review) chronicles how his values of courage, justice, perseverance, and determination to conquer unjust barriers enabled him to succeed in business and in life.
We recently had the chance to delve deeper into Tenacity through this Q&A with the author:
Q: So, your most difficult challenge?
A: Fighting a corrupt politician and police detective to defeat their efforts to frame and imprison me because I dared to want a casino in their town. I would say that by far was my greatest challenge. The defense team, undercover operation I orchestrated and years of strategic maneuvering make for the most interesting challenge I describe in Tenacity.
Q: How did your background and upbringing prepare you for the battles you were going to wage later in life?
A: Growing up in Brooklyn, NY, in the 60’s and joining the U.S. Marines in the 70’s groomed me to be mentally and physically able to overcome the various battles that confronted me.
Q: Tell us about your eye for creating new business. You’ve been involved in a number of diverse fields. Is there some formula when exploring new markets and developing a company?
A: Identifying a need in the market I was considering, determining if I could fill that need, quantifying the risk versus reward in dollars and the demands of my time, culminating with the support team I could amass to support the operation I’d create would all come together to form the equation for success that would motivate me to pursue or opt to decline on any possible new venture.
Q: How would the people who work for you describe you?
A: Firm, fair and loyal.
Q: What do you hope people will take away from reading Tenacity?
A: I feel people generally enjoy stories based on Las Vegas, the streets of old New York and the U.S. Marine Corps. My life story serves to fill those interests along with an exciting and interesting true story about a guy who builds 20 businesses from starting with nothing. It is fun and motivational at the same time as the reader feels they are right there next to me at each turn in my life. People will find themselves both inspired and entertained after reading Tenacity.
Q: What’s on deck for Ron Coury?
A: My immediate goals are to promote the book by pursuing interest I’ve received to turn Tenacity, the book, into a movie.
Tenacity is available for purchase. Learn more about Ron Coury on his BookTrib author page.
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About Ron Coury:
Ron Coury, a name well known to the business community in Southern Nevada, is an observational entrepreneur, a “niche finder,” in his words. Coury has worked as a casino dealer, later to become a casino owner, real estate agent, founder of a limousine service and a partner in bars, restaurants, major graphics and glass companies, along with several automobile dealerships. As Coury climbed the ladder toward success, he faced a barrage of constraints including political and police corruption, bribery, coercion and even death threats. Along the way, he also had a couple of offers to settle matters discreetly, with a few well-placed bullets. His choices would have life-altering consequences for many.
