CEO of Populus Group, Bobby Herrera has had his struggles. Growing up in a Mexican migrant worker family, he was not unfamiliar with long hours and difficult times. In school for six months of the year and then traveling to work in the fields to provide food for the people in this country for the next six months, without getting the recognition, Bobby felt socially invisible. Unable to spend money like the other kids, Bobby and his brother did their best to fit in but knew they were different. Once he was in the army at 18, fulfilling his father’s lifelong dream, he realized how his difficult lifestyle had prepared him for military training. Looking back at his upbringing he felt great appreciation for his parents and all they did for him, and he understood that struggle gave him a gift.

Through charming personal anecdotes, Bobby talks about his ongoing leadership journey and the lessons he has learned. From exploring his own identity to being aware of how much to give and take with colleagues, bosses and underlings, to choosing where and how he wanted to make an impact, Bobby tells his stories and encourages us to think about our own leadership styles. Each chapter ends with “Questions to Guide Your Journey,” allowing you to think about how you respond to different situations and how you might be able to change your thinking and behavior, and venture off the beaten path to improve outcomes.

This is an easy to read, engaging and thought-provoking little book, great for anyone in a leadership position. Whether you are the CEO, middle management, a parent, or recently entering the workforce, there are lessons to be learned and Bobby Herrera can help guide you on your journey. For me, as a reader, one of the best things he says is “the best leaders are always learning” and “books are the greatest resource I can recommend to you”. Bobby has a special shelf he calls “Bible Row” where he keeps the books that guide him, revisiting them often. They make him ask better and bigger questions and make him think. I believe The Gift of Struggle: Life-Changing Lessons About Leading (Bard Press) deserves a place on everyone’s shelf. How we look at who we are and where we came from, no matter where that might be can impact how we are treated, how we choose to treat others, and our level of success. I enjoyed this one.

The Gift of Struggle: Life-Changing Lessons About Leading is now available.

 

About Bobby Herrera

Bobby believes everyone deserves an opportunity to succeed. He is responsible for the overall direction of Populus Group where he aims to fiercely protect and enhance his company’s culture and make sure his team has everything they need to build trust with the great Climbers at PG and the customers that trust them for guidance. He is a proud Army Veteran, loves the mountains and lives in Seattle, WA.