‘First, Be a Lady:’ The Impact of FLOTUS on American Politics
Political scientists have failed to recognize the political importance of the president’s spouse. While the evolving role of the first lady over time from White House hostess to presidential advisor has been documented in historical narratives and news articles, the tremendous responsibility placed on her office to communicate the president’s message and shape his public image has received little attention according to Lauren A. Wright, Ph.D. in her book ON BEHALF OF THE PRESIDENT: Presidential Spouses and White House Communications Strategy Today. This responsibility has increased markedly in the last three presidential administrations, illustrated by the fact that Michelle Obama made more speeches and major public appearances in her first six years in office than any first lady in history.…