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patagonia

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Patagonia Founder Shares Lessons From the Edge

Yvon Chouinard, the founder of the outdoor brand Patagonia, began as a blacksmith, eventually creating Chouinard Equipment Ltd., which mainly focused on forging climbing pitons. He was a major player during the Golden Age of Climbing in Yosemite, making first ascents of the North America Wall with climbing legends Royal…
Daniel Modlin
April 30, 2019