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Millennials

BookTrib Q&A: Author Ryan Avery Talks Generational Differences and ‘Motivating Millennials’

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The word millennials is one that lately, is used a lot; and when it comes to business, some of the most common things you hear is that millennials are lazy and don’t work hard. But Ryan Avery and James Goodnow are here to correct that misconception: it’s not that millennials are lazy, it’s that they’re not being motivated. In their book Motivating Millennials: How to Recognize, Recruit and Retain the Next Generation of Leaders, Avery and Goodnow work to bridge the generation-gap confusion in the workplace, showing people how to properly motivate, encourage, and work with this next generation. A definite must-read for every boss and business owner, BookTrib talked with co-author Ryan Avery about how the book got started, millennial misconceptions, and…

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Millennials Are ‘Climbing’ Toward Success with Rosell’s New Guide

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Depending on your generation, you may have different views on what millennials are today. What are their spending habits? How do (or don’t) they keep it all in check? If you are like most millennials, struggling to figure out what exactly “financial planning” is and how you can do it without being overwhelmed, this book is for you. David Rosell makes difficult financial concepts easy to understand in his new book Keep Climbing: A Millennial’s Guide To Financial Planning. Rosell believes that millennials, with their spending habits and lack of thought for retirement, are setting themselves up for financial disaster. Millennials have more power than ever before. They are bigger than any other generation, more diversified and have more influence…

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Engaging Millennials: Getting America’s Fastest-Growing Workforce Invested, Retained and Performing to Their Full Potential

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You know who they are. Those unengaged employees who simply show up, do their jobs and then go home, not giving their work a second thought. However, also fairly obvious are fully engaged employees—those who are clearly passionate about what they do, why they do it and, particularly notably, the impact their work is having on the world around them. Unfortunately, high employee engagement among Millennials—the largest workforce in the U.S.—is proving to be the exception and not the norm. A recent Gallup poll of more than one million participants revealed that less than one-third of Millennials—only 29 percent—are engaged in their jobs. The data also underscores the critical difference employee engagement makes, considering that business units in the top…

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Video: Missed It? Live Interview with Ann Arnof Fishman and Marketing to Millennial Women

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Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)–those born between 1982 and 2000–is redefining the image of the American woman, whether they’re employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power, their effect on the economy is unprecedented. So, how can corporate America connect with, understand, and communicate with these 40-million-strong powerhouses? This first-ever illuminating guide unlocks the secrets, values, attitudes, and lifestyles of the millennial woman and offers a clear strategy on how to manage, market, and bond with them. This book is your opportunity to get to know them. Meet the Author ANN…

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EXCLUSIVE! Google’s Joris Merks-Benjaminsen Discusses Today’s Digital Job Market

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Can millennials work for baby boomers when it sometimes seems as if they don’t even speak the same language? What unique skills can millennials offer—and what are millennials looking for in return from their employers? These are the kind of questions that Joris Merks-Benjaminsen, Google’s European Head of Insights Communication, looks to answer in his new book, Think and Grow Digital: What the Net Generation Needs to Know to Survive and Thrive in Any Organization (McGraw-Hill Education, 2014). In the book, Merks-Benjaminsen shows how millennials can thrive in a digital corporate world still dominated by the older generation while retaining their own ideals and values. Merk-Benjaminsen will be the guest of a #BTLiveChat on July 22 at 1 p.m. EDT.…

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How ‘War Babies’ like Al Pacino changed America

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Don’t look now, but a new generation of Americans is taking over—taking over our politics, our lives and our very culture. That’s right, the Baby Boomers, the group about which so much has been written and discussed, is slowly losing its once iron-clad grip on the way our society is run as it gives way to Generation X. You can see the effects of that change everywhere, from politics to movies to music. And right behind Gen X are the Millennials, waiting to have their turn at the forefront of civilization. There’s a generation, however, upon which our current society was built, a generation without whose contribution America would be a vastly different place. It’s a generation that author and…

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