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branding

Brand Yourself Like a Kardashian!: A BookTrib Q&A with Branding Strategist Rina Plapler

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The Kardashian family has made a fortune branding themselves through social media.  Regardless of how you feel about this family, their self-promotion techniques have been so effective that the name “Kardashian” is synonymous with a number of products, most recently Calvin Klein, but if anyone were to ask what exactly they are famous for— before having a successful reality show— most would draw a blank. Essentially, the Kardashains have become “famous for being famous” in such a way that the name speaks for itself; to be blunt, there is no brand associated with the Kardashains— they are the brand. It’s not just speculation, either.  Look around, there’s a host of information on the Kardashians as a brand written everywhere from…

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The Secret to Boosting Your Personal Brand

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We all know about elevator pitches but could you boil your personal brand down to three powerful, essential words? By knowing who you are, what you do better than anyone else and being true to that vision you can align yourself for success.   What three words make up your personal brand? Share in the comments below.   This post first appeared on April 20, 2015

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