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BookTok

Miscellany

BookTok Made Me Buy It… But Did I Even Read It?

BookTok has become one of the most powerful forces in publishing. Viral videos showcasing popular titles have pushed backlist books onto bestseller lists and turned debut authors into overnight successes. Yet behind the glossy shelfies and color-coordinated stacks, one question persists. Are people buying these books to read them, or…
Monique Snyman
August 20, 2025
Miscellany

The Events Shaping Today’s Most Popular Book Genres

Literature reflects larger trends in society and vice versa: war, politics, television, technology and more play a role in shaping how and what people read, and what people read influences how they think about these issues.  Data from The Folio Society identifies genre trends over the past few years that…
Joanna Reynolds
March 18, 2024