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April Fools

Video: Happy April Fools’ Day! Spartan Race Announces ‘Spartan Lite’ to Followers

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Our friends over at Spartan Race had quite the sense of humor today when they released a short video featuring Spartan Up’s Joe De Sena, founder and CEO of Spartan Race, announcing the new Spartan Lite. Winded after climbing the Great Wall of China, De Sena declares, “Human beings just aren’t meant to be pushed this hard.” With the slogan, “Spartan Race has had enough of pushing racers to their limits. It’s time to take it easy. Stay in your comfort zone with Spartan Lite,” Spartan Race found a way to get their devoted followers the best way possible on April Fools’ Day! Did you fall for it?! Recommended Reading: Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving…

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Fitness-crazed athletes stop the world for Google’s Project Loon

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Your help is needed! Google’s Project Loon (a research and development project to ensure global Internet connectivity by devising a coverage grid comprised of LTE- and WiFi-equipped high-altitude balloons released into the sky) cannot launch unless the entire world comes to a complete standstill for a fraction of a second. Talk about a tall order. To solve this problem, Google enlisted the help of Joe De Sena, and his global community of super-strong Spartans, to perform a worldwide, synchronized Burpee (what was once called a squat-thrust) in order to jolt the Earth to a halt, allowing Google’s Loon balloons to rise in succession. Watch them attempt to defy (or better yet halt) gravity…       *Oh, by the way,…

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