Books & Looks Podcast — The Martian Craze: How Percival Lowell Invented Canals on Mars

Were the Martian canals real? For decades, some of the world’s most respected astronomers and newspapers answered with a resounding YES. But how did a simple misunderstanding spiral into a global belief in an advanced, dying civilization on the Red Planet? This episode unwraps the incredible story of the turn-of-the-century Martian craze, a period when fact and fiction blurred, and humanity collectively looked to the stars, convinced someone was looking back. We explore how this mania began, who its biggest champions were, and how the idea of intelligent Martians shaped science and culture forever.

This deep dive into the history of our obsession with Mars is guided by acclaimed author David Baron, whose book The Martians: The True Story of an Alien Craze That Captured Turn-of-the-Century America chronicles this fascinating era. We begin with the story’s surprising European origins, specifically with Italian astronomer Giovanni Schiaparelli and his 1877 observations of “canali” on the Martian surface. A critical mistranslation of Giovanni Schiaparelli canali (Italian for “channels”) into “canals” in English ignited the public imagination with the possibility of artificial structures. This idea was popularized by French astronomer and author Camille Flammarion, but it was an American who would become the theory’s most fervent and influential advocate: Percival Lowell.

Born into a wealthy Boston family, Percival Lowell dedicated his fortune and his life to proving the existence of an intelligent Martian race. We detail the astonishingly complex Percival Lowell Mars theory, which proposed that Mars was an old, drying planet and its inhabitants had built a planet-wide irrigation system—the Martian canals—to channel water from the polar ice caps to their desert cities. To prove it, Lowell founded the iconic Lowell Observatory in Arizona and even funded a massive expedition to Chile to capture the first-ever photographs of the canals, which he presented as undeniable proof. This led to a major rift in the scientific community, dividing astronomers into “canalists” and “anti-canalists.”

The belief in Martians wasn’t just confined to scientific circles; it exploded into a full-blown cultural phenomenon. We discuss the immense impact of H.G. Wells War of the Worlds, a “scientific romance” that terrified and thrilled readers. Baron reveals how American newspapers, in a bout of Yellow Press sensationalism, pirated and serialized the story, localizing the invasion to New York and Boston and presenting it almost as a news report—a tactic Orson Welles would later famously use for his 1938 radio broadcast. The fervor grew so intense that in 1924, the U.S. military was convinced to enforce national radio silence to listen for signals from the Red Planet. So, what was the final nail in the coffin for the Martian canals? Baron explains how astronomer Eugène Michel Antoniadi’s crystal-clear observations in 1909 and, ultimately, NASA’s Mariner 4 spacecraft flyby in the 1960s, finally disproved the theory, revealing a cratered, lifeless landscape where canals were once drawn. This entire episode serves as a powerful look into the turn-of-the-century Martian craze and how it left an indelible mark on science fiction, inspiring figures like Robert H. Goddard and Carl Sagan and shaping our dreams of outer space to this day.