MBA Disrupted by Mario Peshev

It’s all about mindset.

Well, a lot of it is — if you are planning to start your own business.

As Mario Peshev notes in his comprehensive and insightful MBA Disrupted: Your Step-by-Step Guide to Bootstrapping $1M+ Digital Businesses, the idea is to work “on” your business, not “in” it.

He quotes another visionary, Michael E. Gerber, who says, “If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic!”

It’s an interesting sentiment but a crucial point in Peshev’s informative work in which he breaks down pretty much every aspect involved in building a digital business — starting with the mindset of the digital CEO.

The Entrepreneurial How-To Guide

MBA Disrupted is a primer not only for those entrepreneurs just starting out but for seasoned professionals as well. It covers everything from business models to monetization opportunities to marketing approaches to go-to-market strategies to the importance of adaptability to traits of digital CEO leaders.

Peshev, from his book title to his overall philosophy, positions his thinking as the “anti-MBA” playbook. No worries if you lack a business degree from the Ivies, if you don’t get the perfect professor. Don’t get caught up in theory when practical ideas and solutions are paramount. And be as current as you can.

That’s what Peshev offers, based on his personal career as an agency/consultant, which has afforded him the opportunity to study hundreds of businesses and handpick the brightest growth concepts, efficiencies and strategies. The author also has created 150 courses, 300 conference sessions and has participated firsthand as an angel investor in more than 20 global startups.

“I will cover what works today,” writes Peshev. “A mix of proven management models infused with practical strategies for founding companies, hiring tiers, managing financial models, selling, building, marketing funnels, designing technical solutions, competing in a global market, and replicating these successful models continuously to isolate the ‘luck factor.’”

Peshev leaves no stone unturned, helping entrepreneurs identify their strengths and find their niches, coming up with a product, defining customers, doing the necessary research, the ins and outs of incorporation, product development, the actual launch, setting up processes, sustaining growth and much more.

Business: Not for the Weak of Heart

While building one’s business is exhilarating, it is not for the weak of heart, and along with reward comes a lot of risk. So come prepared to address a lost client, a broken feature, changes among your core team, late nights and missed meals.

In MBA Disrupted, Mario Peshev has walked the walk. As a self-labeled “learnaholic,” he has stumbled many times out of the starting gate but learned every step along the way — and achieved much sustainable success. Now he has distilled what he has learned and provided a comprehensive, easily readable and essential guidebook for anyone thinking about starting a business.

There is no get-rich-quick magic in Peshev’s words — just a lot of sound thinking. Approach any endeavor as a marathon rather than a sprint. And with that advice, go in with the confidence that sky’s the limit.