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the first lady

Recognizing the Political Importance of the President’s Spouse

in Nonfiction by

The Popularity of America’s First Ladies: First ladies have become as influential in American politics as elected officials. More than any other time in history, the first lady now bears responsibilities tantamount to a high-ranking cabinet member. In her new book, On Behalf of the President: Presidential Spouses and White House Communications Strategy Today, Lauren A. Wright, Ph.D., delves into the debate about what makes presidents and presidential candidates likable, what draws public support to their agendas, and why spouses appear to be more effective in these arenas than other surrogates, or even the presidents themselves. Read Dr. Wright’s interview with Parade magazine as she discusses the popularity of our country’s first ladies. What Melania’s Absence Says About Trump’s Campaign:…

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