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The Brand Mapping Strategy

Engaging Millennials: Getting America’s Fastest-Growing Workforce Invested, Retained and Performing to Their Full Potential

in Nonfiction by

You know who they are. Those unengaged employees who simply show up, do their jobs and then go home, not giving their work a second thought. However, also fairly obvious are fully engaged employees—those who are clearly passionate about what they do, why they do it and, particularly notably, the impact their work is having on the world around them. Unfortunately, high employee engagement among Millennials—the largest workforce in the U.S.—is proving to be the exception and not the norm. A recent Gallup poll of more than one million participants revealed that less than one-third of Millennials—only 29 percent—are engaged in their jobs. The data also underscores the critical difference employee engagement makes, considering that business units in the top…

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