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surviving hippos

Spartan Up! Juliet Starrett on Owning and Building a Successful Crossfit Gym

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Juliet Starrett knows exactly the kind of grit it takes to not only be a Whitewater Paddler World Champion, but to also build a successful business and raise a family with business partner and husband Kelly Starrett. Together they founded San Francisco CrossFit in 2005, one of the first 25 CrossFit gyms to open. In this podcast, Starrett talks to Spartan Up’s Joe De Sena, founder and CEO of Spartan Race, about the difficulties of owning a gym, how she outswam hippos and the top four things that are “mission critical” in a business model. For more, watch the Podcast above. ABOUT SPARTAN UP! THE PODCAST: Every day, Joe De Sena, founder and CEO of Spartan Race and a New York Times bestselling author, inspires millions…

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