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Author Cate Holahan: How I Made Two Cinematic Book Trailers, Each For Less Than $500

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In my head, my finished books are already films. The faces of my characters, drawn out in detail over months of writing and editing, are etched into my mind’s eye. When I re-read my novels, these imaginary people perform for me. I can hear the unique rhythms of their speeches, see their facial ticks. Reviewing a key scene is a screening. Yet none of my imagined scenes ever had a chance of making it into a book trailer. Translating even snippets of my cinematic visions into a trailer would have demanded qualified actors, location scouts, permits, directors, producers, editors and a budget many multiples of my advance. Fortunately, the former television producer in me was aware—albeit vaguely—of the costs associated…

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