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book Publicity

Street teams connect writers and fans for everyone’s benefit

in Romance by

When you hear the term “Flirt Squad,” you’re not quite sure what to expect. A gang of scantily clad assassins? Several Chuck Bass types leaning against lockers and staring at you broodily? The truth is decidedly more innocent, though just as intriguing: it’s the official name of bestselling young adult and romance author Rachel Harris’s street team. Her Flirt Squad encompasses those loyal fans who help support her with whatever book she publishes or project she’s currently working on. These readers have become an essential part of her writing life, her publishing life, and how she promotes her novels. A street team is an organized group of fans who use word-of-mouth tactics to help promote the artists, authors, musicians, or…

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