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Baby Boomers

The Generational Reasons Why Donald Trump and Bernie Sanders are So Appealing

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Bernie Sanders and Donald Trump have ignited a firestorm. They have addressed the worries and fears of three generations of Americans: Millennials, Gen Xers and Baby Boomers. Sanders’ appeal to millennials (born from 1982 to 2000, ages today 16 to 34) caught everyone by surprise because no one understood what was fueling millennials’ fears. Millennials, educated by 1960’s liberals, are a talented generation with few job prospects, massive student debt and living with their parents. So, for millennials, getting a government handout seems to be their only alternative. They love authenticity, so they felt the ‘Bern.’ And, they find Trump authentic. Millennials have little problem jumping from a democratic socialist like Sanders to a common sense conservative … especially when…

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EXCLUSIVE! Google’s Joris Merks-Benjaminsen Discusses Today’s Digital Job Market

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Can millennials work for baby boomers when it sometimes seems as if they don’t even speak the same language? What unique skills can millennials offer—and what are millennials looking for in return from their employers? These are the kind of questions that Joris Merks-Benjaminsen, Google’s European Head of Insights Communication, looks to answer in his new book, Think and Grow Digital: What the Net Generation Needs to Know to Survive and Thrive in Any Organization (McGraw-Hill Education, 2014). In the book, Merks-Benjaminsen shows how millennials can thrive in a digital corporate world still dominated by the older generation while retaining their own ideals and values. Merk-Benjaminsen will be the guest of a #BTLiveChat on July 22 at 1 p.m. EDT.…

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How ‘War Babies’ like Al Pacino changed America

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Don’t look now, but a new generation of Americans is taking over—taking over our politics, our lives and our very culture. That’s right, the Baby Boomers, the group about which so much has been written and discussed, is slowly losing its once iron-clad grip on the way our society is run as it gives way to Generation X. You can see the effects of that change everywhere, from politics to movies to music. And right behind Gen X are the Millennials, waiting to have their turn at the forefront of civilization. There’s a generation, however, upon which our current society was built, a generation without whose contribution America would be a vastly different place. It’s a generation that author and…

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