Xbox Revisited: A Game Plan for Corporate and Civic Renewal

”From Microsoft’s former Chief Xbox Officer, Robbie Bach, comes a unique book that provides a simple yet robust framework that can be used to tackle almost any problem. In Xbox Revisited: A Game Plan for Corporate and Civic Renewal, Bach takes business, non-profit, and community-engaged readers on the Xbox journey-a triumphant and personal saga from garage-shop beginnings to business success. Using the 3P Framework of Purpose, Principles, and Priorities developed by the Xbox team, Bach describes the process used to revitalize a beleaguered business and then applies those lessons to our most difficult community issues and the challenges of a nation at a crossroads. After 22 years at Microsoft, Bach is turning his strategic and leadership skills to a new opportunity: helping individuals and organizations drive transformational change in business and civic institutions. The book is packed with common sense thinking and a strategic framework that can set change in motion at every level of community life. Xbox Revisited is a wake-up call, a challenge to every citizen to become a ”civic engineer” addressing the issues we face in our communities and across our country. According to Bach, ”You have to build the foundation before you put up the house. True in business, true in civics, true in life.”

Meet the Author

ROBBIE BACH joined Microsoft in 1988 and over the next twenty-two years worked in various marketing, general management, and business leadership roles, including working on the successful launch and expansion of Microsoft Office. As Chief Xbox Officer, he led the creation and development of the Xbox business, including the launch of the Xbox and the highly popular successor product, Xbox 360. He retired from Microsoft in 2010 as the President of the Entertainment and Devices Division. In his new role as civic engineer, Robbie currently serves on the national board of governors for the Boys and Girls Clubs of America and was the chairman of the board from 2009-2010. He is also a board member of the United States Olympic Committee, Sonos Inc., Brooks Running Company, the Space Needle Inc., and local chapters of Boys and Girls Clubs and Year Up. Robbie is a regular guest lecturer at universities across the country and frequently writes on business and civic issues. All profits from his writing and speaking activities are donated to charity. Robbie received an MBA from Stanford University and his bachelor’s degree in economics from the University of North Carolina where he was a Morehead Scholar and named a first team Academic All-American on the Tar Heel’s tennis team. He currently resides in Medina, Washington with his wife, Pauline, and their three children.

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