The Business of Broadway: An Insider’s Guide to Working, Producing, and Investing in the World’s Greatest Theatre Community


If you’re trying to make it in show business in New York, Broadway is the ultimate dream. However, it can be difficult to navigate, with a set of rules that seems to always be changing, and some of the most fiercely competitive players in the game.

Finally, this innovative guide demystifies the business side of the renowned industry to explain exactly how its system functions. For anyone interested in pursuing a career on Broadway, or who wants to grow a theatre in any other part of the world, The Business of Broadway offers an in-depth analysis of the infrastructure at the core of successful theatre.

Through personal interviews with performers, producers, managers, industry experts Mitch Weiss and Perri Gaffney pull back the curtain on the aspects of Broadway that the audience – and even the players and many producers – don’t know. Readers will find:

  • Descriptions of up to 200 jobs available in each show
  • What makes a show hit or miss
  • The development of Broadway’s rules, regulations, and practices

The Business of Broadway is the perfect leg up for any aspiring Broadway professional!

Meet the Authors

MITCH WEISS has managed several hundred Broadway and off-Broadway shows including Tony Award-winners A Chorus LineThe Grapes of Wrath, and Beauty and the Beast, and has over forty years of management and producing experience with such clients as Disney Theatrical Productions, New York Shakespeare Festival, and Big Apple Circus, as well as many other successful and well-known recording, sports, and theatrical artists. He has been a certified ATPAM manager since 1985 and teaches management courses at New York University. He is the author of Managing Artists in Pop Music with Perri Gaffney (Allworth Press). He lives in New York City.

PERRI GAFFNEY is the author of several books. She adapted her debut novel The Resurrection of Alice into a Helen Hayes Award-nominated one-woman play, wrote and performed in Josephine, a multi-media monodrama based on Josephine Baker, and has written and contributed to numerous plays, independent films, and TV shows. She lives in New York City. is produced by Meryl Moss Media, a leading book industry publicity firm which for more than 25 years has helped authors discover who they are and who they strive to be through publicity campaigns that are seamless, newsworthy and on target. Many debut authors, those trying to build a following, and established writers come to us for help with positioning, media exposure, marketing and social media.