The Book of Afformations

Book of AfformationsOne morning in 1997, college student Noah St. John was in the shower when he asked himself a question that changed his life: “Why are we trying to change our lives saying statements we don’t believe . . . when the human mind responds automatically to something even more powerful?”
That’s when he invented the stunningly simple yet amazingly effective method he named Afformations—a method that’s since helped tens of thousands of people around the world to attract more money, lose hundreds of pounds, find their soul mates, grow their business, and dramatically improve their lives.
THE BOOK OF AFFORMATIONS® isn’t just another book on abundance. It’s a proven step-by-step guidebook to living the life of your dreams. Inside this book, you’ll discover…
  • The 4 simple steps to reach your goals faster than you ever thought possible (page 35)
  • How an unhappy employee went from penniless to a six-figure income in less than 6 months using this method (page 94)
  • The 5-word phrase that will attract your desires to you while you’re not even paying attention (page 53)
  • The 10 words that will help you lose 10 pounds—and keep it off! (page 51)
  • How to quit smoking and overcome depression without drugs or therapy (page 154)
  • How to think like a millionaire in less than 5 minutes a day (page 197)
Following the same method, you’ll also learn…
  • What The Belief Gap is and why it’s keeping you stuck (page 10)
  • How a struggling insurance salesman increased his income by 560% in less than a year—and found the love of his life—using Noah’s system (page 26)
  • How to quit smoking and overcome depression without drugs or therapy (page 154)
  • What they told you about The Law of Attraction that’s just flat out wrong (page 20)
  • The 2 most effective questions of all time, and the 1 question you should never ask (page 152)
  • How to create instant superstar performance in yourself and everyone in your organization (page 203)
  • And that’s just the beginning…


Noah St. John is famous for inventing Afformations® and creating high-impact, customized strategies for fast-growing companies and leading organizations around the world. His sought-after advice is known as the “secret sauce” to creating instant superstar performance in high-growth businesses.Noah’s engaging and down-to-earth speaking style always gets high marks from audiences. As the leading authority on how to eliminate limiting beliefs, Noah delivers speeches, seminars, and mastermind programs that have been called “mandatory for anyone who wants to succeed in business.”He also appears frequently in the news worldwide, including CNN, ABC, NBC, CBS, Fox, National Public Radio, Parade, Woman’s Day, Los Angeles Business Journal, Chicago Sun-Times, Selling Power,, and The Washington Post.Founder of the international coaching and training corporation, Noah is known for producing innovative products and programs that have helped to improve tens of thousands of lives and businesses around the world.Fun fact: Noah once won an all-expenses-paid trip to Hawaii on the game show Concentration, where he missed winning a new car by three seconds. (Note: He had not yet discovered Afformations.)Noah lives in Northeast Ohio with his lovely wife, Babette.”Noah St. John’s work is about discovering within ourselves what we should have known all along – we are truly powerful beings with unlimited potential.” — Stephen Covey, The 7 Habits of Highly Effective People is a hub for booklovers and dedicated to on-the-rise authors that readers may not have heard of. For readers constantly in search of new titles, authors and ideas for their next read, BookTrib will introduce them under-the-radar writers who might be a perfect match. BookTrib has it all: new and noteworthy, exclusive reviews, video interviews, the hottest book podcasts, and all the buzz to enhance readers' understanding and enjoyment of books and up and coming authors. Top-notch contributors. In-the-know content partners. Expert recommendations. Behind-the-scenes peeks. is produced by Meryl Moss Media, a 25-year-old literary marketing, publicity and social media firm. Visit

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