Fairy-Tale Success: A Guide to Entrepreneurial Magic

Meet Skyler Bouchard, founder and editor-in-chief of NYU’s first culinary website, NYU Spoon; Kit Hickey, cofounder of the menswear company Ministry of Supply; and Daisy Jenks, founder of the video and film production company Jenks & Co. These amazing women and countless others have turned their passions into a thriving venture–and now, you can, too!

Written by business experts Adrienne Arieff and Beverly West, Fairy-Tale Success not only shares the success stories of innovative female entrepreneurs like Skyler, Kit, and Daisy, but also offers real-life strategies for launching your own business. Arieff and West guide you through the entire process, with important entrepreneurial lessons that show you how to turn your ideas into a reality and teach you the skills needed to ensure your business’s sustainability. You’ll find thought-provoking exercises and quizzes, sample budgets, and examples of successful marketing strategies that will help you design a business plan that works for you.

Complete with advice from a talented and inspiring advisory board, Fairy-Tale Success proves that you don’t need a fairy godmother to make your dreams come true–all the entrepreneurial magic you need is already inside of you.

About The Author

ADRIENNE ARIEFF is the principal of Arieff Communications, working with clients like Lexus, Burberry, Versace, Heinz Ketchup, W Hotels, LUSH, and Aveda.

BEVERLY WEST was a national spokesperson for Netflix and the lead writer for Monster.com’s Work/Life Balance area. Her work has been featured in PeopleRedbookMarie Claire, and the New York Times.

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