When's Happy Hour? by Betches
The work world can be just, ugh. Especially in the early years when you are still trying to find the best way to spend most of your waking hours and make enough money to live independently. Luckily for us, the digital brand Betches Media, known for its humor and definitive presence as a reigning social media queen, has recommendations for us in its new career book When’s Happy Hour? (Gallery Books). With tips from some pros, we don’t have to spend all day at work counting the seconds until we can try to drink our problems away leave.
For those who have never heard of Betches, the brand was born as a fun project among three friends (Aleen Kuperman, Jordana Abraham, and Samantha Fishbein) as a way to counter the pervasive “bro” culture they found dominated their college campus and much of the internet.
Many found the original Betches posts on their site on topics from “Studying Abroad” to “Talking Shit” extremely relatable and laugh-out-loud funny. The brand’s content soon went viral. Betches has evolved over the years as the destination where “young females go to experience the thoughts that run through their heads, but are too afraid or uncomfortable to say out loud.”
However, even those who have been with Betches since the beginning may be surprised to learn some fresh information the founders reveal in their new book. The brand has been working hard to refine its message and content to present a true reflection of the thoughts and wishes of young women, and ultimately a positive and progressive one as well.
Women nowadays may be shocked to hear that while everything the company stands for is female empowerment, the founders were originally hesitant to label their platform as “feminist” because of the negative connotations the word had at the site’s creation. Betches Media has grown over the years and wants to make it clear they support equality for all genders and is proud to declare the site as heavily feminist.
Equally important, while Betches is famous for populating our Instagram feeds with memes and short videos critiquing the drudgery of the nine-to-five grind to bolster our camaraderie and lift our spirits, these entrepreneurs are anything but anti-work.
As the founders point out in their book, they’ve made Betches Media into what it is now “by working like, really hard,” and they have some kick-ass career advice to give as three girls who transformed their passion project start-up to a business lauded by Forbes with international appeal. How do we own the workplace like the Betches? Their book, When’s Happy Hour?, has all the answers from negotiating pay to dealing with difficult co-workers so you can be confident and successful.
The beginning of the story introduces the company and provides a brief history of woman’s emerging role in the workplace. From there, Betches tackles one vocational issue after another in a clear and engaging format with quotes from celebrities, television, and movies, as well as real submitted questions and responses from women in the workplace.
The book includes dos and don’ts lists, anecdotes of wisdom gleaned from the triumphs and follies of the founders and, most importantly, advice on how to find your own career path so you feel fulfilled and prepared to take on any obstacle or opportunity that comes your way. The workplace can be an intimidating place, and it’s important to know how to pick out an appropriate outfit that won’t set off a nasty office chain mail and know how to strike the right balance between your personal and professional life.
You say your dream job is to be a full-time caretaker of your children and bake brownies? Betches makes it clear, no judgment, kids are difficult (“and probably won’t resent you later in life for avoiding a nanny”), all the more power to you. If someday you want to brand and market those brownies though, read up and take the steps to make that wish a reality.
If you’re a newbie entering the workplace or a seasoned employee ready to make a transition, When’s Happy Hour? gives the tips and tools to prosper in a charismatic and engaging form. Whether giving you a short escape through a saucy meme during a fleeting lunch break or laying out steps for long-term success, Betches is here for you. Duh.
When’s Happy Hour? is now available to purchase.
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