The Popularity of America’s First Ladies:
First ladies have become as influential in American politics as elected officials. More than any other time in history, the first lady now bears responsibilities tantamount to a high-ranking cabinet member. In her new book, On Behalf of the President: Presidential Spouses and White House Communications Strategy Today, Lauren A. Wright, Ph.D., delves into the debate about what makes presidents and presidential candidates likable, what draws public support to their agendas, and why spouses appear to be more effective in these arenas than other surrogates, or even the presidents themselves. Read Dr. Wright’s interview with Parade magazine as she discusses the popularity of our country’s first ladies.
What Melania’s Absence Says About Trump’s Campaign:
In the wake of her RNC plagiarism scandal and as reporters began to raise questions over the details of her emigration to the U.S., the would-be first lady has utterly vanished from the campaign trail.
According to Lauren A. Wright, Ph.D., a political scientist, a White House expert and board member of the White House Transition Project, and author, there are a few possibilities to explain Mrs. Trump’s glaring absence. Read Dr. Wright’s complete op-ed in CommProBiz.
About the Author
Lauren Wright Ph.D. is a political scientist, a White House expert and board member of the White House Transition Project. She also is the author of the recently released On Behalf of the President: Presidential Spouses and White House Communications Strategy Today, which identifies and explains the expanding responsibility entrusted to presidential spouses to communicate the president’s message on the campaign trail and in the White House.