Recognizing the Political Importance of the President’s Spouse

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The Popularity of America’s First Ladies:

A5146C-Wright-HIRESOLU (2)First ladies have become as influential in American politics as elected officials. More than any other time in history, the first lady now bears responsibilities tantamount to a high-ranking cabinet member. In her new book, On Behalf of the President: Presidential Spouses and White House Communications Strategy Today, Lauren A. Wright, Ph.D., delves into the debate about what makes presidents and presidential candidates likable, what draws public support to their agendas, and why spouses appear to be more effective in these arenas than other surrogates, or even the presidents themselves. Read Dr. Wright’s interview with Parade magazine as she discusses the popularity of our country’s first ladies.

What Melania’s Absence Says About Trump’s Campaign:

24622307940_dce1b644cc_bWhere has Melania been?

In the wake of her RNC plagiarism scandal and as reporters began to raise questions over the details of her emigration to the U.S., the would-be first lady has utterly vanished from the campaign trail.

According to Lauren A. Wright, Ph.D., a political scientist, a White House expert and board member of the White House Transition Project, and author, there are a few possibilities to explain Mrs. Trump’s glaring absence. Read Dr. Wright’s complete op-ed in CommProBiz.

 

About the Author

Photo by Bradford Rogne Photography
Photo by Bradford Rogne Photography

Lauren Wright Ph.D. is a political scientist, a White House expert and board member of the White House Transition Project. She also is the author of the recently released On Behalf of the President: Presidential Spouses and White House Communications Strategy Today, which identifies and explains the expanding responsibility entrusted to presidential spouses to communicate the president’s message on the campaign trail and in the White House. 

 

has been in the business of show business for more than 25 years having been the go-to person for press and marketing at leading regional theaters and for independent producers of stage and screen, including the late 20th Century Fox producer, Henry Weinstein. Claps was the on-air theater critic for local cable television, and senior arts editor for 10 Connecticut newspapers for which she was the recipient of numerous national and regional awards for her writing and layout design. Having spent the better part of the last decade working in New York City for Fortune 500 companies, she is glad to be back home, working locally and volunteering at area nonprofit arts organizations.