This episode begins our collaboration with DIY MFA Radio, a podcast for readers and writers. In this episode, Gabriela Pereira talks with bestselling author M.J. Rose about how to build buzz around your book. Rose shares her insights about book promotion and the best time to bring in an expert to market your book. She also speaks to the etiquette involved with approaching other authors on social media, and reveals the best thing writers can do to market their own books. For more detailed show notes, visit DIYMFA.com/109.