Spartan Up! How Investing in the Future Helped Clif Bar CEO Kevin Cleary Find Success

Clif Bar CEO Kevin Cleary has a very specific business model in place and he’s stuck to it over the years, making sure to keep the future in mind when deciding on the next step for the company. Here, Cleary talks to Spartan Up’s Joe De Sena, founder and CEO of Spartan Race, about Clif Bar’s mission and how it affects the community and why companies that focus on the long term will actually make smarter decisions.

For more, watch the podcast above.

ABOUT SPARTAN UP! THE PODCAST:

Every day, Joe De Sena, founder and CEO of Spartan Race and a New York Times bestselling author, inspires millions of people all over the world to get off the couch and take on any obstacle, on an off the course. In Spartan Up! The Podcast, Joe travels the globe to explore what it means to Spartan Up! in all aspects of life.

Spartan

In each episode, Joe interviews different experts—authors, academics, members of the military, athletes, adventurers, CEOs, and thought leaders—about achievement, leadership, grit, goals, and total mind-body well-being. Then, with a panel of colleagues, Joe breaks down the lessons to provide the ultimate blueprint for success.

Spartan Up! The Podcast can be found at www.spartanuppodcast.com, on iTunes, Stitcher, and YouTube.

To find a Spartan Race in your area, visit: www.spartan.com.

Recommended Reading:

spartanupbook

Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life by Joe De Sena (Houghton Mifflin Harcourt, 2014)

Get it done. That’s the underlying message in De Sena’s Spartan Up! book, which prompts the languishing to get off the couch and move. The Spartan Race is tough but life is even tougher, and here’s where De Sena’s advice shines through. It’s all about simply making a goal and tackling it with every ounce of energy and ambition you can muster. Chances are, good things will happen.

Comments

comments