2014 Ernst & Young Entrepreneur of the Year Nominee and Boku Superfoods owner Reno Rollé spent years trying to develop a “superior” food in hopes of helping his son’s ADD. Once he realized it worked – and worked well – he developed a line of products and created a company, Boku Superfoods. Here, Rollé speaks with Spartan Up’s Joe De Sena, founder and CEO of Spartan Race, about how a small amount of success propelled him forward and the role that nutrition plays in both challenges and success.
For more, watch the Podcast above.
ABOUT SPARTAN UP! THE PODCAST:
Every day, Joe De Sena, founder and CEO of Spartan Race and a New York Times bestselling author, inspires millions of people all over the world to get off the couch and take on any obstacle, on an off the course. In Spartan Up! The Podcast, Joe travels the globe to explore what it means to Spartan Up! in all aspects of life.
In each episode, Joe interviews different experts—authors, academics, members of the military, athletes, adventurers, CEOs, and thought leaders—about achievement, leadership, grit, goals, and total mind-body well-being. Then, with a panel of colleagues, Joe breaks down the lessons to provide the ultimate blueprint for success.
To find a Spartan Race in your area, visit: www.spartan.com.
Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life by Joe De Sena (Houghton Mifflin Harcourt, 2014)
Get it done. That’s the underlying message in De Sena’s Spartan Up! book, which prompts the languishing to get off the couch and move. The Spartan Race is tough but life is even tougher, and here’s where De Sena’s advice shines through. It’s all about simply making a goal and tackling it with every ounce of energy and ambition you can muster. Chances are, good things will happen.