What do stories look like? That’s the question book designer Chip Kidd answers on a daily basis. In his hilarious and passionate talk from TED 2012, Kidd discusses the magic that goes into the book covers we judge regularly. Kidd has designed some of the most famous book covers ever, and his delightful talk focuses on the ways first impressions impact the way you perceive a story. Along with a plea against impersonal e-readers, which lose the “comfort of thingyness – a little bit of humanity,” Kidd tells the story of some of his most recognizable book covers to illustrate a greater point about the importance of imagery. If you want to see some of your favorite books in a whole new light, Kidd’s talk will open you up to a new way of seeing some of your favorite stories.