Spartan Up! Juliet Starrett on Owning and Building a Successful Crossfit Gym

Juliet Starrett knows exactly the kind of grit it takes to not only be a Whitewater Paddler World Champion, but to also build a successful business and raise a family with business partner and husband Kelly Starrett. Together they founded San Francisco CrossFit in 2005, one of the first 25 CrossFit gyms to open. In this podcast, Starrett talks to Spartan Up’s Joe De Sena, founder and CEO of Spartan Race, about the difficulties of owning a gym, how she outswam hippos and the top four things that are “mission critical” in a business model.

For more, watch the Podcast above.

ABOUT SPARTAN UP! THE PODCAST:

Every day, Joe De Sena, founder and CEO of Spartan Race and a New York Times bestselling author, inspires millions of people all over the world to get off the couch and take on any obstacle, on an off the course. In Spartan Up! The Podcast, Joe travels the globe to explore what it means to Spartan Up! in all aspects of life.

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In each episode, Joe interviews different experts—authors, academics, members of the  military, athletes, adventurers, CEOs, and thought leaders—about achievement, leadership, grit, goals, and total mind-body wellbeing. Then, with a panel of colleagues, Joe breaks down the lessons to provide the ultimate blueprint for success.

Spartan Up! The Podcast can be found at www.spartanuppodcast.com, on iTunes, Stitcher, and YouTube.

To find a Spartan Race in your area, visit: www.spartan.com.

Recommended Reading:

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Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life by Joe De Sena (Houghton Mifflin Harcourt, 2014)

Get it done. That’s the underlying message in De Sena’s Spartan Up! book, which prompts the languishing to get off the couch and move. The Spartan Race is tough but life is even tougher, and here’s where De Sena’s advice shines through. It’s all about simply making a goal and tackling it with every ounce of energy and ambition you can muster. Chances are, good things will happen.

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