Jeffrey Zurofsky knows what a mixture of persistence and creativity can produce. As the co-founder of ‘Wichcraft sandwich shop and judge of Bravo TV‘s Best New Restaurant, Zurofsky has had to navigate some of the most difficult parts of not only being an entrepreneur but also working his way up through some of the best kitchens in New York City. With enough discipline and talent, he’s living proof that you can not only build your business in the kitchen, but better your life as well.
For more, watch the Podcast above.
ABOUT SPARTAN UP! THE PODCAST:
Every day, Joe De Sena, founder and CEO of Spartan Race and a New York Times bestselling author, inspires millions of people all over the world to get off the couch and take on any obstacle, on an off the course. In Spartan Up! The Podcast, Joe travels the globe to explore what it means to Spartan Up! in all aspects of life.
In each episode, Joe interviews different experts—authors, academics, members of the military, athletes, adventurers, CEOs, and thought leaders—about achievement, leadership, grit, goals, and total mind-body wellbeing. Then, with a panel of colleagues, Joe breaks down the lessons to provide the ultimate blueprint for success.
To find a Spartan Race in your area, visit: www.spartan.com.
Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life by Joe De Sena (Houghton Mifflin Harcourt, 2014)
Get it done. That’s the underlying message in De Sena’s Spartan Up! book, which prompts the languishing to get off the couch and move. The Spartan Race is tough but life is even tougher, and here’s where De Sena’s advice shines through. It’s all about simply making a goal and tackling it with every ounce of energy and ambition you can muster. Chances are, good things will happen.