Mad Men is in its seventh and final season, and while the show has given us plenty of memorable moments over the years (Betty shooting her neighbor’s pigeons, anyone?) I will always remember it for its fashions. The fitted dresses, the flared skirts, the adorable cigarette pants – Mad Men didn’t just change the way we watch television, it also ushered in a whole retro-chic trend. From 1960 to 1969, the show has brought us on a fashion journey, highlighting the way styles have changed with the times and how those changes have affected culture, advertising and the way we perceive the world around us. Now that Mad Men is close to the end (the second half of season seven will air in 2015), what better time to look back on how the styles – and characters – have evolved over the past seven years?
Season 1: 1960
The very first season was all about 1950’s silhouettes, like this amazing pink and black ball-gown worn by Betty.
But perhaps the season is best known for the sexy, form-fitting office wear that Joan rocked on a daily basis.
Season 1 introduced us to the ultra-feminine looks of the early 60s, whether they were the circle skirts and aprons worn by housewives or the bullet bras and wiggle dresses of the office girls. Either way, the iconic styles proved just how sexy 1960 could be.
Season 2: 1962
This is the season where Peggy starts to dress like she actually cares, and her office styles are cuter and more fitting for a woman rising in the corporate world. Love this sophisticated dress.
And Joan still looks awesome, obviously.
Season 3: 1963
The times are starting to change and so are the styles – Betty, usually so sweet in her flared skirts and patterned dresses, takes on a Mod look with this black dress and beehive.
While even Joan adds a little more spice to her usual wiggle dresses.
Season 4: 1964-1965
Counterculture is upon us! Peggy flirts with becoming a beatnik.
Though Betty, the ultimate 60s housewife, clings to the cigarette pants and cat-eye glasses of the 50’s.
Season 5: 1966-1967
The mid-60s are all about Mod patterns, like this hot pink, beaded dress on Joan.
Or this peach, zigzag number on Megan.
Season 6: 1967-1968
It’s the beginning of the late 60s and the hippy movement is just getting started. Instead of fitted dresses and skirts, shift dresses in groovy patterns are all the rage.
Even Betty is chasing newer trends in her more modern floral button-up.
Season 7: 1969
The year is 1969 and everything has changed. Vietnam, counterculture, Woodstock – the staid, masculine world of advertising in 1960 is no more. The shift is reflected in the styles, like Peggy’s nod to flower power.
Or in Megan’s Hollywood-style mini dress.
What will the rest of season 7 bring in terms of style? We’ll just have to wait and see. Oh, and wondering how the men’s fashion evolved?
We started here:
And ended here: