Move over Amazon, the Brits are in the sky race

Before Amazon’s delivery drones even take flight, they’ll have some competition from across the pond. The competitors won’t be as shiny, or as easily wrangled, but they are programmed to fly. The British bookstore chain Waterstones announced on their website the launch of a new delivery system, O.W.L.S. (Ornithological Waterstones Landing Service). Introduced in the clip below by their aptly named press manager Jon Owls, this service “consists of a fleet of specially trained owls that, either working individually or as an adorable team, will be able to deliver your package within thirty minutes of you placing your order.” For those of you who have the tendency to lump all things British into a Hogwarts-sized heap, O.W.L.S. should not be confused with any of the following Harry Potter trivia: a) O.W.Ls (Ordinary Wizarding Level Examinations, known as “Owls”) b) the actual owls that delivered mail to Hogwarts students, particularly, and finally, c) Hedwig, dearly departed owl extraordinaire.

 

 

Though on the Waterstone’s website, the delivery method is compared to J.K. Rowling’s invention and the conclusion is reached that, well, yes, it’s exactly the same. And the consensus on that conclusion? Great! Books are always a bit magical, so why not add a little more and toss in a delivery owl?

To learn more, or should you have a British friend on your holiday gift list and want to peruse a more-local-than-Amazon book shop, check out http://www.waterstones.com/blog/2013/12/introducing-o-w-l-s/

and

http://www.waterstones.com/waterstonesweb/

 

 

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Jordan is a freelance writer living in Portland, Oregon, after spending six years in NYC for college and graduate school (where she earned her MFA in Fiction Writing from Columbia) before realizing that her heart belonged in the Pacific Northwest. She (hopefully) puts that degree to good use writing for BookTrib and Publishers Weekly about the vast quantity of books she reads. While Jordan’s literary diet is largely crime fiction—as she was raised, often literally, in Portland’s only mystery bookstore—she’s perfectly content to read novels and nonfiction that lack a murder because good writing transcends labels. Follow her on Twitter @jordanfoster13.