About The Book
From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon – successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.
About The Author
CATHERINE KAPUTA is a personal branding strategist, speaker, workshop leader and author. She is the founder of SelfBrand, a NYC-based personal branding company (www.selfbrand.com).
From Madison Avenue to Wall Street to the halls of academe, she perfected how to brand and market products, places and companies. Catherine learned brand strategy under Al Ries and Jack Trout at Trout & Ries Advertising. She led the award-winning “I Love New York” campaign at Wells Rich Greene. For over ten years she was SVP, Director of Advertising and Community Affairs at Citi Smith Barney, and taught advertising at NYU’s Stern School of Business.
Yet Catherine discovered that the most important application for branding is not products, places and companies – it’s for individuals to define and own their career identity.
Personal branding can help people create more success for themselves and the companies they work for, the topic of her book, U R a Brand, How Smart People Brand Themselves for Business Success, winner of the Ben Franklin award for Best Career Book 2007 (www.urabrand.com ).
Catherine is also active as a speaker and workshop leader on women’s leadership, the topic of her new book: The Female Brand: Using the Female Mindset for Business Success (Davies Black, June 2009, www.femalebrand.com ).
Catherine has spoken at a wide range of corporations and organizations as part of talent development, sales force meetings and diversity and women’s initiatives – organizations focused on creating career and leadership development opportunities particularly during turbulent times. Clients include PepsiCo, Microsoft, Intel, UBS, Boehringer-Ingelheim, Bank of New York, UST and others. (For more information contact: firstname.lastname@example.org. Visit www.selfbrand.com. Catherine blogs at www.artofbranding.com) You can follow her at www.twitter.com/Catherine Kaputa