Illuminate your brain: Poetry for the businessperson

There’s no question—BookTrib loves poetry. So to close out the last day of Poetry Month, we offer just one more morsel.

Where some managers turn to meditation, I use poetry as a balm. Every April I go to the repository of my brain and dig up the first stanza of T.S. Eliot’s “The Waste Land” and recite these words throughout the month:

April is the cruellest month, breeding

Lilacs out of the dead land, mixing

Memory and desire, stirring

Dull roots with spring rain.

I don’t know why I memorized this part of the poem in college but through this exercise I realized that reading and experiencing a poem can be transformative.  It takes me away from what’s happening around me, an escape from the busyness and distraction of our media-saturated and information-rich attention economy. In my position as founder and president of a public relations firm constantly being bombarded by what speed cycle demands, poetry is a calm place amid the storm.

As it turns out, my observations have been proven by science. Neuroscientists have mapped the way poetry affects the brain, which substantiates that reading poetry affects the same area of the brain as music. This is the very area on the right side of the brain where we get shivers from an outstanding emotional response. No wonder that reading poetry helps us unwind, promotes self-reflection and supports creativity.

In Karol Wasylyshyn’s book, Standing on Marbles, she gives examples of how poetry not only can “speak” to business people, but how it can arm them with information that provides steadying effects. Through her provocative and at times searing poetry, she bridges the gap between the conscious and creative mind. In “Sometimes We Invent What We Need,” she writes:

Do you remember how after—after the electricity,
the great conflagration that nearly burned you down—
how you couldn’t even recall the spark?
You remembered only that something wild and
ill-formed arrived—unwieldy mass of clay that yielded
to your kneading and throwing and molding on the wheel
you imagining a vessel, a vessel beyond its own words or
thoughts, briefly perfect vessel touching for a time in its
persistence, beckoning shades of blue and promise,
well-fated vessel for drinking—tipping with you all numb
and crazy…sliding into your next night. Yes.
Yes, sometimes we invent what we need.

In 1996, the Academy of American Poets chose April as National Poetry Month. Today the academy says that it is the largest literary celebration in the world with schools, publishers, libraries, booksellers, and poets celebrating poetry’s vital place in our culture.

The Academy also provides an excellent place to get started reading poetry. Through their poem-a-day program you can sign up and be emailed original unpublished poems by unknown poets.  Try interrupting your day with a poem and see what it can do for you. As Emily Dickenson wrote:

I dwell in Possibility –

A fairer House than Prose –

More numerous of Windows –

Superior – for Doors –

I dwell in possibility, Can you?

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Meryl L. Moss is the Founder and President of Meryl Moss Media (MMM), a media relations and marketing firm started in 1993 to promote books, authors, foundations, businesses and special projects through media exposure, social media, speaking engagements, creative marketing initiatives and strategic partnerships. BookTrib.com is Meryl’s inspiration to help authors build their platform with readers.