Facebook COO Sheryl Sandberg’s new book on women and the workplace to be published in March
Facebook’s Sheryl Sandberg is moving beyond her News Feed to make a point about the status of women in the workplace.
The social networking site’s chief operating officer has written a book entitled “Lean In: Women, Work, and the Will to Lead,” slated to hit stores in March 2013, her reps announced Thursday.
Published by Alfred A. Knopf, the Harvard College and Business School graduate’s book will argue that true gender equality has yet to be realized in the workplace — and the world writ large.
“Progress for women in the leadership ranks of every industry has been largely stagnant for the past decade. We can and must do better. The question we all have to ask ourselves is ‘How?’” Sandberg said.
Listed as one of TIME’s 100 most influential people in 2012, Sandberg is a wife and mother of two who also sits at the helm of one of the world’s most famous companies. She will offer insights on family, gender and ambition, aiming to motivate women to lead while achieving personal fulfillment in life.
“I wrote ‘Lean In’ so women can make more informed choices and increase their chances of making it to the top of any field or pursue any goal with gusto. And I wrote it for men who want to understand the challenges women face so they can do their part to build an equal world.”
Sandberg’s book comes as the byproduct of a wildly popular TED talk, “Why we have too few women leaders,” which she gave two years ago.
In that speech — which now has more than 1 million online views — Sandberg offered aspiring leaders three pieces of advice: Sit at the table, make your partner a real partner and don’t leave before you leave.
Publishing industry experts said prospects for Sandberg’s release look promising, with the potential for a longer-than-usual shelf life.
“Sandberg’s goal of helping women to ‘own their success’ is going to resonate with book buyers. It’s a timely book with an important message,” Chris Schluep, Senior Editor of Amazon.com Books, told the Daily News.
Business books tend to “burn brightly” when they are released but their sales diminish soon after their target audience has bought them, New York’s Strand Books Buyer Carson Moss told the Daily News.
“In Sandberg’s case, I’d argue the general business audience will get behind the book, as well as female readers who may not typically purchase in the business or economics genre,” he said.
The executive’s rising star power, a recent New Yorker profile and the fact that Sandberg is often cited as one of the country’s most powerful business leaders will also contribute to the book’s success, Carson said.
Hitting stores March 12, “Lean In” will also be published simultaneously as an ebook and a Random House Audiobook.