What kind of animal are you?
Are you a Cow, Sheep, Zebra, Rabbit, Fox, Lion, Monkey or Phoenix? Designed by branding visionary Catherine Kaputa, this quiz will help you identify your animal personality and show you how you can use your strengths to your advantage on the job or building your own business.
<- Click on the zebra to test your animal instincts!
Catherine Kaputa is the author of the new book BREAKTHROUGH BRANDING: How SMART ENTREPRENEURS and INTRAPRENEURS Transform a SMALL IDEA into a BIG BRAND (Nicholas Brealey Publishing), publishing June 16, 2012. In BREAKTHROUGH BRANDING, Kaputa shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of retailers like Forever 21 and Trader Joe’s to the success of virtual retailers like Zappos and Gilt Groupe—successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.
Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition—all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, BREAKTHROUGH BRANDING teaches everyone from novice start-ups to seasoned professionals how to leverage their assets and pursue every opportunity to create a successful business.
Catherine Kaputa, also the author of You Are a Brand! and The Female Brand, is a 20-year veteran of branding and advertising. After serving as management supervisor of the iconic “I♥NY” campaign, Catherine was an SVP at investment giant Smith Barney and taught at the prestigious NYU Stern School of Business. She is now the president of SelfBrand (www.selfbrand.com), a brand strategy and business coaching company. Catherine has been featured on CNN, ABC, NBC, and in Fortune, The New York Times, The Wall Street Journal, USA Today, Financial Times, The Observer.
Stay tuned for the BREAKTHROUGH BRANDING book giveaway, coming in June!
Take the test and come back to let us know what kind of animal you are!